When Simon Sinek published his book “Start with Why” in 2009, he contemplated on the critical importance of having a clear answer to the question WHY and a strong commitment to defined goals, for companies and individuals who seek to achieve prosperity and success.
Sinek thoroughly analyzed and explained the value of this question, and presented his theory The Golden Circle to guarantee sustainable success and prosperity to the institutions that imply its concepts. But, there is still no research that studies and compares the integration and effect of this concept in competing companies across the globe.
During the last decade, we have witnessed pivotal changes and developments in smart communication technologies, and the emergence of giant companies like Apple, Samsung, and Huawei.
Has Apple maintained its answer to WHY?
Simon Sinek mentions Apple as one of the successful companies that had clearly understood and successfully integrated the concepts of the Golden Circle, for its founder genuinely believed in the objectives of the company.
Sinek described the company’s accomplishments explaining in detail the factors that made them possible.
Without a doubt, Apple challenged, innovated, and made a difference in the world. People trust this trademark and believe in the quality of its products, and would excitedly stand for hours in long lines to purchase one of their pricey high-end new releases.
Apple dominated the smartphone market but not for long. The company didn’t face any real competition until Samsung entered the playground and started producing rival smartphones registering growing revenues.
At times, Samsung had to face and deal with problems. But, through perseverance and excellence was able to withstand and produce devices that surpassed Apple in specifications and revenues as well.
Anyone who is familiar with Simon Sinek’s Golden Circle will logically ask the following question: Has Apple diverted and lost vision of its WHY which inspired and transformed our technology and its applications?
We may not be able to give a definite answer to this question now, but we can observe the decline in the sales of Apple smart devices in contrast to the stable growth of Samsung customers community.
Samsung: The Flexible Titan
It is somewhat entertaining to watch the ongoing competition between Samsung and Apple which resembles the rivalry chase between Tom and Jerry.
Both companies need to keep this battle between them going so that the world continues to witness brilliant innovations in smartphones and their applications.
Samsung obliged Apple to rethink its WHY which Sinek assumed the company believed in, trusting that their consumers loved their products.
This can be a pretty reasonable interpretation.But, we also need to consider that after ten years of rapid technological evolution, and with the constant change in the needs and expectations of new generations, Apple may have to reevaluate its vision.
On the other hand, we cannot definitely claim that Samsung has applied Simon Sinek’s Golden Circle even though the company continues to increase its sales, revenues, and the number of its committed customers, transcending those of Apple.
Huawei: The Attainable Red Treasure
Probably, the founder and president of Huawei Ren Zhengfei, has read Sinek’s book “Start with Why” or at least heard of it or considered the concept of WHY when he set his company’s vision.
What if this company has a clear vision of its Golden Circle and is indeed challenging that in which Apple believes?
Huawei’s slogan“Building a fully connected, intelligent world” might reveal to us the answer Ren Zhengfei envisages for his company’s Golden Circle’s central question WHY.
Today, Huawei smartphones are possessed by millions of people, who may not share its vision, but are glad to be able to obtain high-end technology with an affordable price.
Mr. Zhengfei repeatedly proclaimed that Huawei is a competitive company with advanced technology and pioneering innovative approach.
Is the affordability of Huawei devices the only contributor to its triumph? The company, indeed, aims to make new state-of-the-art smart technology available for everyone with affordable prices.
There could be other reasons for the rise in Huawei’s shares in the stock market, in addition to the ideology of its founder who believes in everyone’s equal right to access technology.
Until Simon Sinek delivers a new study in this regard, let us meditate in a quote from his book “Start with Why” in which he states: “Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others.”