Articles
Mohannad Al Masre genuinely cares for the Syrian losses!
Mr. Mohannad Al Masre, the founder chairman of the Damsco Group, has contributed to losses in Syria which were encountered due to war. The country faced a major downfall and huge loss of property. Being originally from Syria, his patriotism is always alive in his heart. In times of crisis, he ensured that his domicile must not go futile and that his dedication towards his countrymen should be no less. With genuine interest in the problems and finding the solutions for the people, he visited the refugee camps in northern Syria and supported enormous refugees with various daily aids and checked on their conditions of survival at a personal level. He has always been committed to helping the Syrian refugees and those who have been displaced within Syria.
Moreover, on behalf of the Damsco group, Mohannad Al Masre signed an agreement to provide financial support to the rehabilitation of a school in Rif Dimashq governorate at the company’s headquarters in Dubai in collaboration with UNHCR. On account of the social recuse created in Syria and observing that children are growing without education facilities and this may push them to social vulnerabilities, the benevolence of this huge hearted man couldn’t resist his support.
Mohannad Al Masre extended his statements with reassurance to people that their work in Damsco is based on a philanthropical vision that serves all the Syrians regardless of their sect or affiliation and prioritizes the country’s welfare, and the charitable expansion projects that the company plans to implement are not restricted to a single region.
Apart from close involvement in these humane activities, Mohannad Al Masre is also dedicated to serve the society at large by his donations. The yearly donations vary from Cancer Awareness Campaigns to the people with special needs even in UAE.
All these activities and more run consistently throughout the year and the man himself, Mr. Mohannad Al Masre never fails to appear for any kind of support as and when needed by his countrymen and those in need.
EMS: Smart Technology for Physical Fitness and Back Pain Treatment
Exercise and physical activity have a positive impact on an individual’s health and social life. Exercising regularly will ensure physical fitness and fortify the body’s immune system. But, incorporating sports in one’s lifestyle is hardly possible with the ever-accelerating pace of modern life, in addition to health problems that may limit mobility making it almost impossible to engage in any form of sports or regular physical activity.
Nonetheless, modern smart technology offers an effective solution to people with limited mobility, through the Electrical Muscle Stimulation technology known as Electromyostimulation.
The European College of Sport Science during its 23rd annual congress held in the Irish capital Dublin, published an abstract about “Whole-body Electromyostimulation” (WB-EMS) to treat patients with chronic nonspecific back pain. We gladly present the abstract to you below:
WHOLE-BODY ELECTROMYOSTIMULATION (WB-EMS) TRAINING IN PATIENTS WITH CHRONIC UNSPECIFIC BACK PAIN
INTRODUCTION: The preferred intervention for treating patients with chronic nonspecific back pain, according to the German National Care Guideline, is active exercise and to establish regular exercise in daily life. The lifestyle of patients with chronic nonspecific back pain mostly does not include any sports. They also often suffer from limitations of their mobility due to degenerative diseases of further joints. Therefore, there is an urgent need to help physical passive people to enable them to exercise easier. The use of Electromyostimulation (EMS) in order to train specific muscles has been established in physiotherapy for decades. Within the fitness industry, supported training by WB-EMS is becoming increasingly popular. Therefore, applying this kind of training seems logical in patients with chronic unspecific back pain.
METHODS: In an ongoing prospective clinical trial, 49 patients with chronic nonspecific back pain have been enrolled for WB-EMS training. The average age is 53.7 years (27-85 years). The first evaluation takes place after 3 months. The training is carried out according to the usual recommendations in fitness training once a week for 20 minutes under the guidance of a trained physiotherapist. The core muscles are trained upper and lower limbs.
RESULTS: The pain sensation averages on the Numeric Rating Scale (NRS; 1-10) improved significantly by 1.198 (from 4.66 to 3.46, p <0.05). The Oswestry Disability Index (ODI) improved significantly, resulting in a significant 3.37% reduction in disability (p <0.05). The NASS also achieved a significant improvement of 0.51 points (p <0.05). The pain value of the SF 36 questionnaire improved by 8.88 (p <0.05). The other SF-36 parameters also tended to improve without reaching significance levels. In the point "limitations due to emotional problems", no improvement could be achieved. In the HADS score, improvements could be found for depression and anxiety, but these changes were also not significant.
CONCLUSION: By training with WB-EMS, all the back and pain parameters in the examined scores could be improved. It is thus an efficient training tool for people with chronic nonspecific back pain. In the further course of the study, the long-term effect will be evaluated by extending the training period. A comparison group with a traditional physiotherapy program will show the efficiency compared to a physiotherapeutic therapy concept.
Original Article-Link: www.researchgate.net/publication/327137101
Congress-Link: http://ecss-congress.eu/2018
By Damsco Media
Apple, Samsung or Huawei: Which One is More Relevant to the Golden Circle?
When Simon Sinek published his book “Start with Why” in 2009, he contemplated on the critical importance of having a clear answer to the question WHY and a strong commitment to defined goals, for companies and individuals who seek to achieve prosperity and success.
Sinek thoroughly analyzed and explained the value of this question, and presented his theory The Golden Circle to guarantee sustainable success and prosperity to the institutions that imply its concepts. But, there is still no research that studies and compares the integration and effect of this concept in competing companies across the globe.
During the last decade, we have witnessed pivotal changes and developments in smart communication technologies, and the emergence of giant companies like Apple, Samsung, and Huawei.

Has Apple maintained its answer to WHY?
Simon Sinek mentions Apple as one of the successful companies that had clearly understood and successfully integrated the concepts of the Golden Circle, for its founder genuinely believed in the objectives of the company.
Sinek described the company’s accomplishments explaining in detail the factors that made them possible.
Without a doubt, Apple challenged, innovated, and made a difference in the world. People trust this trademark and believe in the quality of its products, and would excitedly stand for hours in long lines to purchase one of their pricey high-end new releases.
Apple dominated the smartphone market but not for long. The company didn’t face any real competition until Samsung entered the playground and started producing rival smartphones registering growing revenues.
At times, Samsung had to face and deal with problems. But, through perseverance and excellence was able to withstand and produce devices that surpassed Apple in specifications and revenues as well.
Anyone who is familiar with Simon Sinek’s Golden Circle will logically ask the following question: Has Apple diverted and lost vision of its WHY which inspired and transformed our technology and its applications?
We may not be able to give a definite answer to this question now, but we can observe the decline in the sales of Apple smart devices in contrast to the stable growth of Samsung customers community.
Samsung: The Flexible Titan
It is somewhat entertaining to watch the ongoing competition between Samsung and Apple which resembles the rivalry chase between Tom and Jerry.
Both companies need to keep this battle between them going so that the world continues to witness brilliant innovations in smartphones and their applications.
Samsung obliged Apple to rethink its WHY which Sinek assumed the company believed in, trusting that their consumers loved their products.
This can be a pretty reasonable interpretation.But, we also need to consider that after ten years of rapid technological evolution, and with the constant change in the needs and expectations of new generations, Apple may have to reevaluate its vision.
On the other hand, we cannot definitely claim that Samsung has applied Simon Sinek’s Golden Circle even though the company continues to increase its sales, revenues, and the number of its committed customers, transcending those of Apple.
Huawei: The Attainable Red Treasure
Probably, the founder and president of Huawei Ren Zhengfei, has read Sinek’s book “Start with Why” or at least heard of it or considered the concept of WHY when he set his company’s vision.
What if this company has a clear vision of its Golden Circle and is indeed challenging that in which Apple believes?
Huawei’s slogan“Building a fully connected, intelligent world” might reveal to us the answer Ren Zhengfei envisages for his company’s Golden Circle’s central question WHY.
Today, Huawei smartphones are possessed by millions of people, who may not share its vision, but are glad to be able to obtain high-end technology with an affordable price.
Mr. Zhengfei repeatedly proclaimed that Huawei is a competitive company with advanced technology and pioneering innovative approach.
Is the affordability of Huawei devices the only contributor to its triumph? The company, indeed, aims to make new state-of-the-art smart technology available for everyone with affordable prices.
There could be other reasons for the rise in Huawei’s shares in the stock market, in addition to the ideology of its founder who believes in everyone’s equal right to access technology.
Until Simon Sinek delivers a new study in this regard, let us meditate in a quote from his book “Start with Why” in which he states: “Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others.”
Damsco Media

News
Mohannad Al Masre Praises The Investment Soil In Turkey
The Syrian businessman, Mohannad Al Masre, said that the investment soil in Turkey is “fertile” commercially, financially, agriculturally and industrially, and praised the support the Turkish government provides to foreign investors.
In an interview with Anadolu, Mohannad Al Masre, who is the chairman of Damsco Group, stressed that the relationship of Arab businessmen with Turkey, especially in commercial affairs, provides an environment for them to invest and develop.
He referred to his participation in the name of “Damsco” in the “Bader” conference for the world of business and investment opportunities, which was sponsored by Turkish President Recep Tayyip Erdogan and organized by the Investment Office of the Republic and the Turkish Ministry of Trade.
Dozens of foreign investors from about 50 countries seeking to implement projects worth 3 billion dollars divided into 150 projects participated in the conference held in Istanbul early this month.
Mohannad Al Masre noted that his group, Damsco, seeks to move forward towards implementing future projects using smart and technological applications, as well as “employing its expertise and capabilities in the Turkish commercial, financially, agricultural and industrial fertile soil.”
He pointed out that the “Damsco” group was established in Damascus in 2004 and started active in the world of securities and foodstuff trading, to extend to Iraq in the year 2008 and add other sectors to its field of work, to reach the United Arab Emirates in the year 2011.
He explained that the group arrived in Turkey in the year 2017, announcing extensive activities in various fields of economic and commercial life such as money, food, cars, oil and its derivatives, real estate, electric power and minerals.
The Turkish Assistant Minister of Industry and Technology Muhammed Fateh Kagir, during the “Bader” conference, called on Arab businessmen to invest in the technology sector, indicating that companies working in this field will witness a major development during the next few years.
While advisor to the president of the ruling Justice and Development Party in Turkey, Yassin Akti, stressed the diversity of investment in the country, describing Turkey as the most important center of attraction for investors in the world.
As for Bader Al-Saeed, Chairman of the Board of Directors of Bader Investment Platform, it addressed an increase in the proportion of investments in infrastructure and superstructure, noting the Turkish government’s success in granting confidence to foreign investors.
Mohannad Al Masre – The Head Of The “Damsco” Group Oversees The Distribution Of Aid To The Syrians In Turkey
DAMSCO Group Chairman Mohannad Al Masre supervised the distribution of aid to the Syrians in refugee centers and orphanages in the state of Hatay in southern Turkey, and Atma camp in Idlib, Syria, in coordination with the Turkish Red Crescent.
The aid included thousands of Syrians at home and in Turkey, and included food, blankets and tents, in addition to supporting various professions workshops that would develop the human resources of Syrian young men and women.
Prior to the start of distributing aid, Mohannad Al Masre visited, headed by a delegation from the Damsco group, the Sarnul warehouse of the Turkish Red Crescent, and briefed the officials on the mechanism of the organization’s teams and the assistance it provided to the Syrians in Turkey and the Syrian interior.
At the “Bueno Yugon” shelter for the Syrians, Mohannad Al Masre was briefed about the conditions of the Syrian refugees, visited handicraft education centers, and supervised the distribution of aid to families according to need.
And in the “Kindergarten Hopes Kindergarten” of the Humanitarian Society for Adoption of Children in Conflict, Mohannad Al Masre distributed food baskets to the Syrians, and confirmed that the Damsco group would provide the kindergarten with a heating system.
On the future projects that the Damsco Group intends to implement for the Syrians in Turkey, Al-Masry indicated that they will build an orphanage in Hatay Governorate that can accommodate 80 beds, in addition to opening several vocational rehabilitation centers, starting from a strategic vision, centered around preparing the largest possible segment of the Syrians Qualified to enter the labor market.
The Damsco Group delegation concluded its tour by visiting the Red Crescent Social Center in Hatay, and was briefed on the vocational education programs and other services the center provides to Syrians.
In an exclusive interview with Turk Press, Mohannad Al Masre stressed that the assistance provided by his group stems from his duty as a businessman towards his people and his homeland.
Mohannad Al Masre said that the assistance provided by the Damsco group, which it will provide in the future, will focus on human development assistance, which would raise the technical and professional competence of young men and women for a new stage in the future Syria.
Mohannad Al Masre said: “A large number of Syrians, whether refugees or displaced people, are not professionally qualified to enter the labor market. The preparation of human resources will be a key factor in building Syria after it was destroyed by the war. ”
The Syrian businessman mentioned that the next stage has become different from the eight years of the war that passed, saying: We should not stand like businessmen with no arms, we should roll up our hands and start building our country with our hands and not wait for supplies from abroad.
He pointed out that the volume of materials and goods that the Syrians buy in the liberated lands is very large, which they can produce and manufacture at home, if human resources are available.
The Egyptian encouraged the Syrians to return home, stressing that it would contribute to securing two thousand jobs for them.
He also called on his Syrian businessmen to invest in the Syrian person and not be satisfied with providing aid, encouraging them to direct their investments into the Syrian territories.
The Chairman of Damsco Group expressed his thanks and appreciation for the efforts made by Turkey towards its Syrian guests.
It is worth noting that this step comes within the framework of the pledges made by the “Damsco” group at the BADIR conference for the world of business and investment opportunities in Istanbul, which was held at the beginning of last December under the auspices of the Turkish Presidency and the organization of the Investment Office at the Turkish Presidency and the Turkish Ministry of Trade, with the participation of 50 countries.
It should be noted that the “Damsco” group was established in Damascus in 2004, and started active in the world of securities and foodstuff trading, to extend to Iraq in 2008 and add other sectors to its field of operation, to reach the United Arab Emirates in 2011.
In 2017, the Damsco group arrived in Turkey, announcing extensive activities in various fields of economic and commercial life such as money, food, cars, oil and its derivatives, real estate, electric power and minerals.
Syrian Businessman – Mohannad Al Masre: “Safe Zone” Is A Portal For Development Projects
The Syrian “Damsco” commercial group revealed that the safe area that Turkey intends to establish in northern Syria is a gateway that opens paths for them to implement development projects that contribute to the return of the Syrians to their lands.
The group’s chairman, Mohannad Al Masre, expressed his views to Anatolia in Istanbul, the safe area that Turkish President Recep Tayyip Erdogan revealed a few days ago, in northern Syria, and considered it “a gateway to implement development projects that achieve self-sufficiency for citizens.”
The group, which is based in the cities of Dubai and Istanbul, as its two main centers, has conducted a humanitarian tour in the past days on the Syrians camps in the border areas in Turkey and the Syrian interior.
Safe Zone
Mohannad Al Masre went on to say that “Syria is facing a new stage and an important turning point, which differs from the past eight years of the war, requiring all Syrians to roll up their sleeves and start building the country again, headed by businessmen.”
He pointed out that “their group will be the first in implementing many pioneering plans and projects at home, which will create thousands of job opportunities, encourage the return of Syrians, and reduce dependence on foreign aid.”
He stressed “the importance of ensuring security and stability in the Syrian territories, in order to start implementing projects, and that it is a responsibility of all parties.”
He also stressed in this context that “the safe area is a positive step for achieving security and stability in all parts of Syria.”
Last Tuesday, President Erdogan said, in a speech to Ankara, that “Turkey will work to establish a safe zone along its border with Syria, at a depth of 20 miles (32 kilometers).”
As for US President Donald Trump, he announced last Monday that his country intends to establish a buffer zone in northern Syria at a depth of 20 miles.
The idea of a safe zone was first proposed by Turkey during President Erdogan’s visit to Washington in May 2013.
The safe zone aims to protect civilians fleeing the conflict in Syria.
Group’s future projects
Mohannad Al Masre, who called on his countrymen to prepare to return to Syria and build them with their arms again, stressing that “his business counterparts will be at the forefront of this ride, in the event of achieving sustainable stability in Syria, especially after announcing the establishment of the safe zone.”
In response to a question about the projects that the “Damsco” group intends to implement in Syria, he stressed the importance that “these projects are initially focused on the Syrian person, and the development of human resources, in order to prepare the largest number of Syrian young men and women who are able to enter the workforce ”
“On the ground, we have started supporting rehabilitation and training centers in refugee camps and areas near the (Turkish-Syrian) border, with the next steps further crystallizing in northern Syria,” he added.
He pointed out, “The presence of vocational rehabilitation centers affiliated with the group inside and outside Syria, and the aim is through which the Syrians are trained and integrated in the labor market, and displace a great deal of burdens placed on them.”
He attributed the reasons for this to “suffering from a large shortage of expert manpower, and in order to bridge this gap, we have established a platform on the Internet in order to accept applications for free entry to professional courses.”
In his speech, Mohannad Al Masre focused on “the importance of supporting agricultural projects, given the nature of the fertile Syrian lands, and to reduce dependence on food aid coming from abroad.”
Support for small projects
The Syrian businessman considered that “small professional projects and home workshops are part of the culture of the Syrian people, which has been brought up for decades, and we should consolidate this culture and encourage it, and ensure that it does not break from the minds of the Syrians.”
And he added, “We know that the need to develop the real estate sector in Syria is very large, but that the bulk of the support should not be focused on this sector, because it will create an imbalance and will have a negative impact on achieving sustainable peace.”
He also indicated that “the availability of financial liquidity for reconstruction is not sufficient without the presence of professional competencies, explaining that there is a large gap created by the war, in the size of the human resources that left Syria.”
The Turkish role is positive for the Syrians
The Syrian businessman praised the Turkish role “in receiving the Syrians and harboring them on its soil,” expressing “his deep thanks to the government and people of Turkey for their humanitarian dealings with the Syrians.”
And he added, “Through our tour of the Syrian shelters near the border, we have seen how much attention Turkey has paid to the Syrians,” describing the role of the Turkish Red Crescent as “mighty”, in helping Syrians at home.
Mohannad Al Masre concluded by saying, “I sensed a great desire that the Syrians have to return to their country,” considering this desire “as a positive energy and an incentive for him as a businessman, to start a new phase in the country.”
The group was established in Damascus in the year 2004, and it has commercial activities and moved to the UAE in 2011, and opened a headquarters in Turkey in 2017, to carry out numerous relief projects in Turkey targeting Syrian camps, as well as relief projects in the Syrian interior, in cooperation with the Turkish Red Crescent.
Mohannad Al Masre Honored In The Zayed Tolerance And Peace Celebration
Mohannad Al Masre, Chairman of the Damsco Group, during the Zayed Day of Tolerance and Peace celebration of the National Day and the Year of Zayed.
Commenting on this, Fayez said: Today I represent the leading DAMSCO group during this celebration, stressing that DAMSCO seeks to employ many young cadres in different Arab countries and cultures.
The celebration program included a short film entitled Zayed Tolerance and Peace and a three-star operetta.
It is worth noting that DAMSCO is a group of companies specialized in the financial world, the stock market and the general trade sectors, from major foodstuffs, mining of minerals, oil derivatives and energy. It also works in the field of digital marketing and organizing governmental and official events at the highest levels with all professionalism and innovation.
