Mohannad Al Masre genuinely cares for the Syrian losses!
Mr. Mohannad Al Masre, the founder chairman of the Damsco Group, has contributed to losses in Syria which were encountered due to war. The country faced a major downfall and huge loss of property. Being originally from Syria, his patriotism is always alive in his heart. In times of crisis, he ensured that his domicile must not go futile and that his dedication towards his countrymen should be no less. With genuine interest in the problems and finding the solutions for the people, he visited the refugee camps in northern Syria and supported enormous refugees with various daily aids and checked on their conditions of survival at a personal level. He has always been committed to helping the Syrian refugees and those who have been displaced within Syria.
Moreover, on behalf of the Damsco group, Mohannad Al Masre signed an agreement to provide financial support to the rehabilitation of a school in Rif Dimashq governorate at the company’s headquarters in Dubai in collaboration with UNHCR. On account of the social recuse created in Syria and observing that children are growing without education facilities and this may push them to social vulnerabilities, the benevolence of this huge hearted man couldn’t resist his support.
Mohannad Al Masre extended his statements with reassurance to people that their work in Damsco is based on a philanthropical vision that serves all the Syrians regardless of their sect or affiliation and prioritizes the country’s welfare, and the charitable expansion projects that the company plans to implement are not restricted to a single region.
Apart from close involvement in these humane activities, Mohannad Al Masre is also dedicated to serve the society at large by his donations. The yearly donations vary from Cancer Awareness Campaigns to the people with special needs even in UAE.
All these activities and more run consistently throughout the year and the man himself, Mr. Mohannad Al Masre never fails to appear for any kind of support as and when needed by his countrymen and those in need.
EMS: Smart Technology for Physical Fitness and Back Pain Treatment
Exercise and physical activity have a positive impact on an individual’s health and social life. Exercising regularly will ensure physical fitness and fortify the body’s immune system. But, incorporating sports in one’s lifestyle is hardly possible with the ever-accelerating pace of modern life, in addition to health problems that may limit mobility making it almost impossible to engage in any form of sports or regular physical activity.
Nonetheless, modern smart technology offers an effective solution to people with limited mobility, through the Electrical Muscle Stimulation technology known as Electromyostimulation.
The European College of Sport Science during its 23rd annual congress held in the Irish capital Dublin, published an abstract about “Whole-body Electromyostimulation” (WB-EMS) to treat patients with chronic nonspecific back pain. We gladly present the abstract to you below:
WHOLE-BODY ELECTROMYOSTIMULATION (WB-EMS) TRAINING IN PATIENTS WITH CHRONIC UNSPECIFIC BACK PAIN
INTRODUCTION: The preferred intervention for treating patients with chronic nonspecific back pain, according to the German National Care Guideline, is active exercise and to establish regular exercise in daily life. The lifestyle of patients with chronic nonspecific back pain mostly does not include any sports. They also often suffer from limitations of their mobility due to degenerative diseases of further joints. Therefore, there is an urgent need to help physical passive people to enable them to exercise easier. The use of Electromyostimulation (EMS) in order to train specific muscles has been established in physiotherapy for decades. Within the fitness industry, supported training by WB-EMS is becoming increasingly popular. Therefore, applying this kind of training seems logical in patients with chronic unspecific back pain.
METHODS: In an ongoing prospective clinical trial, 49 patients with chronic nonspecific back pain have been enrolled for WB-EMS training. The average age is 53.7 years (27-85 years). The first evaluation takes place after 3 months. The training is carried out according to the usual recommendations in fitness training once a week for 20 minutes under the guidance of a trained physiotherapist. The core muscles are trained upper and lower limbs.
RESULTS: The pain sensation averages on the Numeric Rating Scale (NRS; 1-10) improved significantly by 1.198 (from 4.66 to 3.46, p <0.05). The Oswestry Disability Index (ODI) improved significantly, resulting in a significant 3.37% reduction in disability (p <0.05). The NASS also achieved a significant improvement of 0.51 points (p <0.05). The pain value of the SF 36 questionnaire improved by 8.88 (p <0.05). The other SF-36 parameters also tended to improve without reaching significance levels. In the point "limitations due to emotional problems", no improvement could be achieved. In the HADS score, improvements could be found for depression and anxiety, but these changes were also not significant.
CONCLUSION: By training with WB-EMS, all the back and pain parameters in the examined scores could be improved. It is thus an efficient training tool for people with chronic nonspecific back pain. In the further course of the study, the long-term effect will be evaluated by extending the training period. A comparison group with a traditional physiotherapy program will show the efficiency compared to a physiotherapeutic therapy concept.
Original Article-Link: www.researchgate.net/publication/327137101
By Damsco Media
Apple, Samsung or Huawei: Which One is More Relevant to the Golden Circle?
When Simon Sinek published his book “Start with Why” in 2009, he contemplated on the critical importance of having a clear answer to the question WHY and a strong commitment to defined goals, for companies and individuals who seek to achieve prosperity and success.
Sinek thoroughly analyzed and explained the value of this question, and presented his theory The Golden Circle to guarantee sustainable success and prosperity to the institutions that imply its concepts. But, there is still no research that studies and compares the integration and effect of this concept in competing companies across the globe.
During the last decade, we have witnessed pivotal changes and developments in smart communication technologies, and the emergence of giant companies like Apple, Samsung, and Huawei.
Has Apple maintained its answer to WHY?
Simon Sinek mentions Apple as one of the successful companies that had clearly understood and successfully integrated the concepts of the Golden Circle, for its founder genuinely believed in the objectives of the company.
Sinek described the company’s accomplishments explaining in detail the factors that made them possible.
Without a doubt, Apple challenged, innovated, and made a difference in the world. People trust this trademark and believe in the quality of its products, and would excitedly stand for hours in long lines to purchase one of their pricey high-end new releases.
Apple dominated the smartphone market but not for long. The company didn’t face any real competition until Samsung entered the playground and started producing rival smartphones registering growing revenues.
At times, Samsung had to face and deal with problems. But, through perseverance and excellence was able to withstand and produce devices that surpassed Apple in specifications and revenues as well.
Anyone who is familiar with Simon Sinek’s Golden Circle will logically ask the following question: Has Apple diverted and lost vision of its WHY which inspired and transformed our technology and its applications?
We may not be able to give a definite answer to this question now, but we can observe the decline in the sales of Apple smart devices in contrast to the stable growth of Samsung customers community.
Samsung: The Flexible Titan
It is somewhat entertaining to watch the ongoing competition between Samsung and Apple which resembles the rivalry chase between Tom and Jerry.
Both companies need to keep this battle between them going so that the world continues to witness brilliant innovations in smartphones and their applications.
Samsung obliged Apple to rethink its WHY which Sinek assumed the company believed in, trusting that their consumers loved their products.
This can be a pretty reasonable interpretation.But, we also need to consider that after ten years of rapid technological evolution, and with the constant change in the needs and expectations of new generations, Apple may have to reevaluate its vision.
On the other hand, we cannot definitely claim that Samsung has applied Simon Sinek’s Golden Circle even though the company continues to increase its sales, revenues, and the number of its committed customers, transcending those of Apple.
Huawei: The Attainable Red Treasure
Probably, the founder and president of Huawei Ren Zhengfei, has read Sinek’s book “Start with Why” or at least heard of it or considered the concept of WHY when he set his company’s vision.
What if this company has a clear vision of its Golden Circle and is indeed challenging that in which Apple believes?
Huawei’s slogan“Building a fully connected, intelligent world” might reveal to us the answer Ren Zhengfei envisages for his company’s Golden Circle’s central question WHY.
Today, Huawei smartphones are possessed by millions of people, who may not share its vision, but are glad to be able to obtain high-end technology with an affordable price.
Mr. Zhengfei repeatedly proclaimed that Huawei is a competitive company with advanced technology and pioneering innovative approach.
Is the affordability of Huawei devices the only contributor to its triumph? The company, indeed, aims to make new state-of-the-art smart technology available for everyone with affordable prices.
There could be other reasons for the rise in Huawei’s shares in the stock market, in addition to the ideology of its founder who believes in everyone’s equal right to access technology.
Until Simon Sinek delivers a new study in this regard, let us meditate in a quote from his book “Start with Why” in which he states: “Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others.”
Damsco Group: Future Investment Aspirations and Digital Transformation Applications in Dubai
After adopting the vision of Sheikh Zayed, and with the wisdom and guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai has succeeded in attracting major leading international, commercial and economic Institutions to compete on its territory, in accordance with the UAE’s legislation, laws and facilities. Faced with this great economic momentum Mr. Mohannad Fayez Al Masre, Chairman of Damsco Group decided to enter UAE’s investment market in 2011, after successful experiences in the Middle East.
The Dawn of Damsco group
Damsco Group was established in Damascus in 2004, when it started its investments in the fields of the Stock Exchange Market, the Main Food Commodities Trade, and the Automotive Trade. Soon, the Group was able to raise its revenues in the local market, and registered significant growth during the first four years of its inception.
After their success, the Group’s Board of Directors, led by Mr. Mohannad Al Masre decided to expand the geographical area of its investments by opening a branch in Baghdad in 2008, in addition to its projects in Syria.
These investments began in the oil and electric power generation sectors. The group has also entered major food tenders in Iraq to continue their success story further.
In 2011, the group opened an office in the heart of Dubai’s commercial city to enter the UAE’s economic competition. The Group’s Board of Directors believed that it was imperative to diversify investments. Thus they launched new projects in the real estate market, media marketing and government-related events in the UAE.
It was not long before the group set out for Europe through investments in Turkey. Indeed, an office was opened in Istanbul in 2017, to launch enterprises in the power generation sector and the trading of minerals and oil derivatives.
Why invest in the future?
Damsco Group is currently studying the possibility of digital transformation and the inclusion of digital applications within its diverse companies.
The group looks forward to competing in the “Joint Arab Vision for Digital Economy” launched at the end of 2018 in Abu Dhabi, and become a part of the digital equation in the future economic competition within the UAE.
The Group’s management believes that modern investment rules have evolved, and ambitious companies have to renew their “economic cells” to become more flexible and receptive to technological requirements, digital applications and challenges in the area of artificial intelligence.
People who are not familiar with the dynamics of the economy in Dubai may think that private companies, adopting digital transformation and smart applications, is a kind of “commercial vanity.” However, the city’s access to advanced infrastructure, communication technology, and the smart road transportation network allows for such “intellectual appearances”, and effectively contributes to the implementation of any project, regardless of its needs.
With these facilities offered by Dubai government departments, companies and institutions have two choices: Either a gradual shift to intelligent applications and a digitization policy, which is not easy, as this requires a clear strategic vision as well as an assessment of the company’s financial, human and technological capabilities that can make this vision a success.
Or, making a bold decision, and climbing the economic ladder to reach the summit, a necessary part of the future economic system in the UAE.
Damsco Group believes that conducting a digital transformation in its administrative and financial structure through the development of its internal departments such as public relations, human resources, financial management, personnel and other departments, will reflect in the productivity of its employees and its relationship with customers and competitors.
The Chairman of the Group, Mr. Mohannad Al Masre, through his cadres, seeks to develop innovative digital models to test the quality of their services and ensure the welfare of customers, while maintaining their professionalism and excellence. However, the Group did not disclose details about future implementation mechanisms as they prefer to wait until the right time in the future.
In this regard, the Group coordinates and cooperates with renowned UAE companies in the field of technology and innovative industries to ensure high quality and technological advancement.
In the end, everyone can start investing, but, a solid foundation and proper planning in any organization are what ensure its continuity and economic leadership.
Mohannad Al Masre Praises The Investment Soil In Turkey
The Syrian businessman, Mohannad Al Masre, said that the investment soil in Turkey is “fertile” commercially, financially, agriculturally and industrially, and praised the support the Turkish government provides to foreign investors.
In an interview with Anadolu, Mohannad Al Masre, who is the chairman of Damsco Group, stressed that the relationship of Arab businessmen with Turkey, especially in commercial affairs, provides an environment for them to invest and develop.
He referred to his participation in the name of “Damsco” in the “Bader” conference for the world of business and investment opportunities, which was sponsored by Turkish President Recep Tayyip Erdogan and organized by the Investment Office of the Republic and the Turkish Ministry of Trade.
Dozens of foreign investors from about 50 countries seeking to implement projects worth 3 billion dollars divided into 150 projects participated in the conference held in Istanbul early this month.
Mohannad Al Masre noted that his group, Damsco, seeks to move forward towards implementing future projects using smart and technological applications, as well as “employing its expertise and capabilities in the Turkish commercial, financially, agricultural and industrial fertile soil.”
He pointed out that the “Damsco” group was established in Damascus in 2004 and started active in the world of securities and foodstuff trading, to extend to Iraq in the year 2008 and add other sectors to its field of work, to reach the United Arab Emirates in the year 2011.
He explained that the group arrived in Turkey in the year 2017, announcing extensive activities in various fields of economic and commercial life such as money, food, cars, oil and its derivatives, real estate, electric power and minerals.
The Turkish Assistant Minister of Industry and Technology Muhammed Fateh Kagir, during the “Bader” conference, called on Arab businessmen to invest in the technology sector, indicating that companies working in this field will witness a major development during the next few years.
While advisor to the president of the ruling Justice and Development Party in Turkey, Yassin Akti, stressed the diversity of investment in the country, describing Turkey as the most important center of attraction for investors in the world.
As for Bader Al-Saeed, Chairman of the Board of Directors of Bader Investment Platform, it addressed an increase in the proportion of investments in infrastructure and superstructure, noting the Turkish government’s success in granting confidence to foreign investors.
Mohannad Al Masre – The Head Of The “Damsco” Group Oversees The Distribution Of Aid To The Syrians In Turkey
DAMSCO Group Chairman Mohannad Al Masre supervised the distribution of aid to the Syrians in refugee centers and orphanages in the state of Hatay in southern Turkey, and Atma camp in Idlib, Syria, in coordination with the Turkish Red Crescent.
The aid included thousands of Syrians at home and in Turkey, and included food, blankets and tents, in addition to supporting various professions workshops that would develop the human resources of Syrian young men and women.
Prior to the start of distributing aid, Mohannad Al Masre visited, headed by a delegation from the Damsco group, the Sarnul warehouse of the Turkish Red Crescent, and briefed the officials on the mechanism of the organization’s teams and the assistance it provided to the Syrians in Turkey and the Syrian interior.
At the “Bueno Yugon” shelter for the Syrians, Mohannad Al Masre was briefed about the conditions of the Syrian refugees, visited handicraft education centers, and supervised the distribution of aid to families according to need.
And in the “Kindergarten Hopes Kindergarten” of the Humanitarian Society for Adoption of Children in Conflict, Mohannad Al Masre distributed food baskets to the Syrians, and confirmed that the Damsco group would provide the kindergarten with a heating system.
On the future projects that the Damsco Group intends to implement for the Syrians in Turkey, Al-Masry indicated that they will build an orphanage in Hatay Governorate that can accommodate 80 beds, in addition to opening several vocational rehabilitation centers, starting from a strategic vision, centered around preparing the largest possible segment of the Syrians Qualified to enter the labor market.
The Damsco Group delegation concluded its tour by visiting the Red Crescent Social Center in Hatay, and was briefed on the vocational education programs and other services the center provides to Syrians.
In an exclusive interview with Turk Press, Mohannad Al Masre stressed that the assistance provided by his group stems from his duty as a businessman towards his people and his homeland.
Mohannad Al Masre said that the assistance provided by the Damsco group, which it will provide in the future, will focus on human development assistance, which would raise the technical and professional competence of young men and women for a new stage in the future Syria.
Mohannad Al Masre said: “A large number of Syrians, whether refugees or displaced people, are not professionally qualified to enter the labor market. The preparation of human resources will be a key factor in building Syria after it was destroyed by the war. ”
The Syrian businessman mentioned that the next stage has become different from the eight years of the war that passed, saying: We should not stand like businessmen with no arms, we should roll up our hands and start building our country with our hands and not wait for supplies from abroad.
He pointed out that the volume of materials and goods that the Syrians buy in the liberated lands is very large, which they can produce and manufacture at home, if human resources are available.
The Egyptian encouraged the Syrians to return home, stressing that it would contribute to securing two thousand jobs for them.
He also called on his Syrian businessmen to invest in the Syrian person and not be satisfied with providing aid, encouraging them to direct their investments into the Syrian territories.
The Chairman of Damsco Group expressed his thanks and appreciation for the efforts made by Turkey towards its Syrian guests.
It is worth noting that this step comes within the framework of the pledges made by the “Damsco” group at the BADIR conference for the world of business and investment opportunities in Istanbul, which was held at the beginning of last December under the auspices of the Turkish Presidency and the organization of the Investment Office at the Turkish Presidency and the Turkish Ministry of Trade, with the participation of 50 countries.
It should be noted that the “Damsco” group was established in Damascus in 2004, and started active in the world of securities and foodstuff trading, to extend to Iraq in 2008 and add other sectors to its field of operation, to reach the United Arab Emirates in 2011.
In 2017, the Damsco group arrived in Turkey, announcing extensive activities in various fields of economic and commercial life such as money, food, cars, oil and its derivatives, real estate, electric power and minerals.
Syrian Businessman – Mohannad Al Masre: “Safe Zone” Is A Portal For Development Projects
The Syrian “Damsco” commercial group revealed that the safe area that Turkey intends to establish in northern Syria is a gateway that opens paths for them to implement development projects that contribute to the return of the Syrians to their lands.
The group’s chairman, Mohannad Al Masre, expressed his views to Anatolia in Istanbul, the safe area that Turkish President Recep Tayyip Erdogan revealed a few days ago, in northern Syria, and considered it “a gateway to implement development projects that achieve self-sufficiency for citizens.”
The group, which is based in the cities of Dubai and Istanbul, as its two main centers, has conducted a humanitarian tour in the past days on the Syrians camps in the border areas in Turkey and the Syrian interior.
Mohannad Al Masre went on to say that “Syria is facing a new stage and an important turning point, which differs from the past eight years of the war, requiring all Syrians to roll up their sleeves and start building the country again, headed by businessmen.”
He pointed out that “their group will be the first in implementing many pioneering plans and projects at home, which will create thousands of job opportunities, encourage the return of Syrians, and reduce dependence on foreign aid.”
He stressed “the importance of ensuring security and stability in the Syrian territories, in order to start implementing projects, and that it is a responsibility of all parties.”
He also stressed in this context that “the safe area is a positive step for achieving security and stability in all parts of Syria.”
Last Tuesday, President Erdogan said, in a speech to Ankara, that “Turkey will work to establish a safe zone along its border with Syria, at a depth of 20 miles (32 kilometers).”
As for US President Donald Trump, he announced last Monday that his country intends to establish a buffer zone in northern Syria at a depth of 20 miles.
The idea of a safe zone was first proposed by Turkey during President Erdogan’s visit to Washington in May 2013.
The safe zone aims to protect civilians fleeing the conflict in Syria.
Group’s future projects
Mohannad Al Masre, who called on his countrymen to prepare to return to Syria and build them with their arms again, stressing that “his business counterparts will be at the forefront of this ride, in the event of achieving sustainable stability in Syria, especially after announcing the establishment of the safe zone.”
In response to a question about the projects that the “Damsco” group intends to implement in Syria, he stressed the importance that “these projects are initially focused on the Syrian person, and the development of human resources, in order to prepare the largest number of Syrian young men and women who are able to enter the workforce ”
“On the ground, we have started supporting rehabilitation and training centers in refugee camps and areas near the (Turkish-Syrian) border, with the next steps further crystallizing in northern Syria,” he added.
He pointed out, “The presence of vocational rehabilitation centers affiliated with the group inside and outside Syria, and the aim is through which the Syrians are trained and integrated in the labor market, and displace a great deal of burdens placed on them.”
He attributed the reasons for this to “suffering from a large shortage of expert manpower, and in order to bridge this gap, we have established a platform on the Internet in order to accept applications for free entry to professional courses.”
In his speech, Mohannad Al Masre focused on “the importance of supporting agricultural projects, given the nature of the fertile Syrian lands, and to reduce dependence on food aid coming from abroad.”
Support for small projects
The Syrian businessman considered that “small professional projects and home workshops are part of the culture of the Syrian people, which has been brought up for decades, and we should consolidate this culture and encourage it, and ensure that it does not break from the minds of the Syrians.”
And he added, “We know that the need to develop the real estate sector in Syria is very large, but that the bulk of the support should not be focused on this sector, because it will create an imbalance and will have a negative impact on achieving sustainable peace.”
He also indicated that “the availability of financial liquidity for reconstruction is not sufficient without the presence of professional competencies, explaining that there is a large gap created by the war, in the size of the human resources that left Syria.”
The Turkish role is positive for the Syrians
The Syrian businessman praised the Turkish role “in receiving the Syrians and harboring them on its soil,” expressing “his deep thanks to the government and people of Turkey for their humanitarian dealings with the Syrians.”
And he added, “Through our tour of the Syrian shelters near the border, we have seen how much attention Turkey has paid to the Syrians,” describing the role of the Turkish Red Crescent as “mighty”, in helping Syrians at home.
Mohannad Al Masre concluded by saying, “I sensed a great desire that the Syrians have to return to their country,” considering this desire “as a positive energy and an incentive for him as a businessman, to start a new phase in the country.”
The group was established in Damascus in the year 2004, and it has commercial activities and moved to the UAE in 2011, and opened a headquarters in Turkey in 2017, to carry out numerous relief projects in Turkey targeting Syrian camps, as well as relief projects in the Syrian interior, in cooperation with the Turkish Red Crescent.
Mohannad Al Masre Honored In The Zayed Tolerance And Peace Celebration
Mohannad Al Masre, Chairman of the Damsco Group, during the Zayed Day of Tolerance and Peace celebration of the National Day and the Year of Zayed.
Commenting on this, Fayez said: Today I represent the leading DAMSCO group during this celebration, stressing that DAMSCO seeks to employ many young cadres in different Arab countries and cultures.
The celebration program included a short film entitled Zayed Tolerance and Peace and a three-star operetta.
It is worth noting that DAMSCO is a group of companies specialized in the financial world, the stock market and the general trade sectors, from major foodstuffs, mining of minerals, oil derivatives and energy. It also works in the field of digital marketing and organizing governmental and official events at the highest levels with all professionalism and innovation.
Simon Sinek’s Most Important Question: Why?
The most important and vital question in the progress of natural, human and social sciences is: “Why?” It is the key to all inventions, discoveries, and developments achieved by the human mind throughout history.
Simon Sinek conveys the importance of this golden question genuinely in his book “Start With Why” where he explains its importance for the prosperity of the professional journey of institutions and individuals, and “teaches the leaders and the institutions how to inspire others.”
In his famous book, he also touches the critical topic of the relationship between employees and their companies based on his brilliant theory “The Golden Circle.”
I was particularly interested in Simon Sinek’s interpretation of the factors that connect the employees of a company with its leaders, and the non-chaotic organizational structure of the relationship between them, for he declares: “What all great leaders have in common is the ability to find good fits to join their organizations—those who believe what they believe.”
In another paragraph, he speaks about the influence and important responsibility of a company’s leader; I quote: “If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work?”
I would like to conclude my presentation of this practical and entertaining book with a quote from its preface by Sinek: “This is a book for those who want to inspire others and for those who want to find someone to inspire them.”
The mentioned quotes are taken from the e-book “Think and Grow Rich” by Napoleon Hill, Capstone; 1 edition (August 30, 2010).
The Legendary Book of Napoleon Hill
I advise the enthusiastic and ambitious youth entrepreneurs to read the book “Think and Grow Rich” by the American author Napoleon Hill.
The book offers more than a way of getting rich or increasing one’s wealth. Napoleon Hill gives valuable tips and pieces of advice for those who pursue prosperity and success, presenting real-life stories of people who fulfilled their call and achieved their goals, sometimes, after patiently enduring a lengthy struggle.
Without expressing further opinions about this wonderful book, I quote the following passages from the book for the readers to meditate on:
●“He had nothing to start with, except the capacity to know what he wanted, and the determination to stand by that desire until he realized it.”
●“One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat. Every person is guilty of this mistake at one time or another.”
●“Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure.”
●“More than five hundred of the most successful men this country has ever
●“Knowledge will not attract
The mentioned quotes are taken from the e-book “Think and Grow Rich” by Napoleon Hill, Capstone; 1 edition (August 30, 2010).
“The Art of War”; The Warfare of a Successful Businessman
Mohannad Fayez Al Masre – Chairman of Damsco Group
“The Art of War” is not merely a book to display on your library shelf or decorate one’s desk… In addition to being an interesting source for politicians and military leaders, it can be an excellent reference for investors and entrepreneurs as well.
According to the preface of the Arabic publication of the book, some of the largest global companies rely on it as a reference, for the wise reflections and pieces of advice given by “Sun Tzu” more than two thousand years ago, which are still taught and effective in all areas of life (social, economic, political, commercial, sports, etc.). Despite being centuries old Chinese scroll, “The Art of War” continues to be translated and published in different languages throughout the world.
This book contains many “Golden Keys”, which guarantee success and prosperity to those who apply them in their institutions and relationships. My best advice to young entrepreneurs who seek to be eminent in their field are based on quotes from this book:
- Do not reuse a previous tactic that brought you victory, create a new one or alter it unexpectedly.
- Understand your work: Diligently seek to learn about events and news related to your work, speak to those who have attended conferences, or those who acquire experience and knowledge you lack. Do not look back.
- Whatever applies to war, applies to daily life as well.
- Take clear and right decisions: When you realize that your decision was wrong, dare to change it soon, before it is too late.
- Be an example to others: Your subordinates consider your conduct a pattern to follow. Your acts and moral ethics have greater effect than instructions and orders you give.
- When you are desperate, you must fight.
Sun Tzu – Art of War, Dar AlkitabAlarabe Publishing – Damascus 2010
My Journey with Sheikh Mohammed Bin Rashid Al Maktoum in “My Story: 50 Memories from 50 Years of Service”
Mohannad Al Masre – Founder & Chairman of Damsco Group
My experience with the book “My Story” is a pleasant one, with its narration of human relations, life, power, and the critical keys to the development of the state and its economy.
Rich in history, the book records the transformation of an ‘empty desert Emirate’ into one of the ‘smartest capitals’ in the world. It was an exciting journey of reading filled with the depth of institutional vision, the burden and responsibilities of a statesman; a man of excellence and a seasoned politician with great economic intellect, who focused on work, planning and innovation, the main pillars of any successful project. This is one of the most inspirational books I have read so far.
The book is an inspiring oasis for generations to come, giving them hope and encouragement to be brave and make bold decisions in all walks of life; “Paving the way to knowledge and life through experience, lifelong learning, insight and reflection.”
I eagerly read the pages of this book, learning about the important historical facts about Dubai, its development, the establishment of the Union, and the pivotal turns in its history of becoming the brilliant global economic power it is today.
The city never ceases to amaze me, the only scientific explanation for the ‘Dubai phenomenon’ is the eloquent mind that built this futuristic city. As a Dubai-based entrepreneur,I am fascinated by the ‘economic intellect’ and insight of the rulers of Dubai, discovering alternative economic resources for the wealthy emirate other than oil.
Regarding the economic challenges that Dubai faced in the early 20th century, Sheikh Mohammed Bin Rashid says in Chapter 8 “185 Years of Searching for Dubai”: “That crisis cut off the lifeblood of the economy, bur Dubai never stopped looking to its future and diversifying its trade. Our economic crisis deepened with World War II, but so did our determination to find alternative sources of trade and revenue.”
A passage caught my attention in which Sheikh Mohammed spoke about the importance of trade for developing Dubai’s economic cycle, stating: “We continued to invest for the future and to focus on what we have always done best: trade in general, and servicing re-export markets in particular.”
Many thinks that the free market system is a recent one adopted during the last few decades in Dubai. However, Sheikh Mohammed indicates: “In 1902, after the Iranian administration in Bandar Lengeh raised taxes for merchants on that side of the Gulf, Sheikh Maktoum abolished all customs duties on imports, opened up Dubai’s port and welcomed all traders. As a result of adopting this free trade policy, goods flowed into and out of the city’s port and in a short period Dubai became the Gulf’s re-export hub. A significant number of major merchants trading in the Gulf area soon moved to Dubai and made it their regional headquarters.”
Sheikh Mohammed also sheds light on the legacy of economic intellect among the old sheikhs who ruled Dubai. In the same chapter, he writes: “My grandfather’s legacy was to ensure economic diversification so that Dubai would never again rely on just one source of income. That principle was something my father, Sheikh Rashid, adopted through the construction of ports, the expansion of Dubai Creek, the development of free zones and the airport, as well as driving the launch of new economic opportunities, such as aluminium smelting.”
“It is a legacy passed down through my family. It is the guarantee that the lessons of our arduous journey over the past 185 years haven’t been taken for granted.” This is one of the most valuable tips for entrepreneurs in this book, to help them develop and expand their investments and deliver successful projects.
Despite focusing on the political aspect and the reinsertion of the government, Sheikh Mohammed Bin Rashid indicates: “No one is born perfect; we all need the mind and souls of others to complete our own. Everyone must continue learning no matter how much he or she achieves. A leader needs the counsel of others to learn more, and to win their support for new plans and projects. Only an ignorant person turns a blind eye to advice.” This quote is taken from the twelfth chapter “Three Lessons from the Dawn of Rashid’s Rule” and it perfectly applies to the world of economics and business. Executives and heads of companies should follow this enlightened thought in management and relationships.
“The creation of leaders is the main enabler of development and further progress.” This is one of many robust insightful quotes about developing human resources and engaging them in serving the nation.
Focusing on competent human resources, especially young ones, and engaging them in both private and government sectors is essential for the development process.As Sheikh Mohammed Bin Rashid says in his book: “took great care to invest in the ambitious young people who surrounded me throughout the various stages of my career.”
Most entrepreneurs are preoccupied with the idea of appointing the right cadres in the right positions. But executives and department heads are also concerned for creating dedicated teams loyal to the vision of the institute. I quote from the same chapter: “The leader we create are the eyes through which we see, the hands with which we build and the creative energy we add to our own to realise our vision.”
In chapter 36 “Collaboration” Sheikh Mohammed expressed his belief in the importance of investing in the youth and its energy, narrating an interesting story that occurred during a GCC meeting in early 1980s: “I was sad, because, we didn’t handle our wealth effectively, we didn’t trust the ideas of our youth, and didn’t dare to try innovative approaches.” (page 207)
Far from the world of digits and finance, I was captivated by the thinking of Sheikh Mohammed Bin Rashid in Chapter 49: “I do not rely on personal efforts in humanitarian work, but rather on institutional efforts, for they are sustainable and have
I was impressed by the fact that the Sheikh focused on the human character; “When asked why I launched Arab Hope Makers, I said we are searching for the human in every one of us.”
Finally, I advise everyone, regardless of specialty, work or interests to read the book “My Story: 50 Stories in 50 Years” by Sheikh Mohammed Bin Rashid Al Maktoum, as it is a book of great wisdom and invaluable insight.