“The Art of War”; The Warfare of a Successful Businessman
Mohannad Fayez Al Masre – Chairman of Damsco Group
“The Art of War” is not merely a book to display on your library shelf or decorate one’s desk… In addition to being an interesting source for politicians and military leaders, it can be an excellent reference for investors and entrepreneurs as well.
According to the preface of the Arabic publication of the book, some of the largest global companies rely on it as a reference, for the wise reflections and pieces of advice given by “Sun Tzu” more than two thousand years ago, which are still taught and effective in all areas of life (social, economic, political, commercial, sports, etc.). Despite being centuries old Chinese scroll, “The Art of War” continues to be translated and published in different languages throughout the world.
This book contains many “Golden Keys”, which guarantee success and prosperity to those who apply them in their institutions and relationships. My best advice to young entrepreneurs who seek to be eminent in their field are based on quotes from this book:
- Do not reuse a previous tactic that brought you victory, create a new one or alter it unexpectedly.
- Understand your work: Diligently seek to learn about events and news related to your work, speak to those who have attended conferences, or those who acquire experience and knowledge you lack. Do not look back.
- Whatever applies to war, applies to daily life as well.
- Take clear and right decisions: When you realize that your decision was wrong, dare to change it soon, before it is too late.
- Be an example to others: Your subordinates consider your conduct a pattern to follow. Your acts and moral ethics have greater effect than instructions and orders you give.
- When you are desperate, you must fight.
Sun Tzu – Art of War, Dar AlkitabAlarabe Publishing – Damascus 2010